Data Breach Notice

Some customer personal information was accessed without authorisation in a security incident at one of our third-party software providers.

We know this isn't news anyone wants to receive, so we'll be as clear as we can about what we know.

What happened

A US-based software provider told us that an unauthorised party had accessed systems holding information from our online store. The provider has confirmed the access has been identified and secured.

What information was involved

The information involved was customers' first and last name, email address, phone number, mailing address and helpdesk tickets.

It did NOT include payment details, order details or passwords.

What this means for your BABYBOO account

Your BABYBOO account is secure and was not directly accessed, so you don't need to do anything with your account. The main risk is scam or phishing messages that use your real details to seem genuine. We've seen no evidence of misuse so far, but we'd ask you to be extra careful. Some tips are below.

What we're doing

We're working with the provider to understand the findings of their investigation and whether any further action is needed.
We'll also be engaging with the relevant regulatory authorities, as required.

What you can do

Please stay alert to any unexpected contact:

Watch out for phishing scams by email, phone, SMS or post. Scammers may mention your personal details or pretend to be BABYBOO offering a refund, a prize, or an account or delivery update.
Check the sender's email address carefully, as scam emails often use addresses that look almost right. If you're unsure whether a message is really from us, don't reply, click any links, or share codes or passwords.
Report scams to Scamwatch (scamwatch.gov.au). IDCARE (idcare.org) offers free support if you think your identity may be at risk.

We will never ask for your payment details by email or text message, and we will not contact you by phone.

Our Commitment

We're truly sorry this has happened. Our team is doing everything we can to monitor the situation and strengthen our protections. We'll update this page if we learn anything new. Thank you for your patience and understanding.