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Digital Marketing Manager - Full time

BABYBOO has achieves incredible organic growth & success to date. We are now scouting a skilled Digital Marketing Manager to join our team, and spread the brand globally.

We are seeking an experienced Digital Marketing Manager who wants to join an exciting, young and fast-fashion brand selling women’s clothing throughout; AUS, USA & Europe.

The Digital Marketing Manager will be responsible for undertaking the Advertising for BABYBOO Globally across paid Social & Search channels including Facebook, Instagram, Snapchat, Pinterest, Google Ads, Twitter Ads, MailChimp, YouTube & More.

Responsible for the success of each platform and spending of advertising budgets upwards of a $1M+ per year.



(not be limited to)

  • With BABYBOO, you will be expected to:
  1. Double the companies ad budget to in excess of $1m annually by the year end 2019.
  2. Drive revenue of $16m over a 12 month period through 300,000 unit sales.  
  3. Be capable of identifying top performing content for your ads without the need to constantly A/B test.
  4. Report to director level weekly in a clear and concise manner with successes defined and every failure with a recommendation.
    • Run & Manage Social & Search channels including; Facebook, Instagram, Snapchat, Pinterest, Google Ads, Twitter Ads, Email marketing, YouTube & More.
    • Content conceptualisation & liaising with Creative team
    • Daily Reporting & Updating Directors
    • Building Custom Reporting Dashboards
    • Advertising innovation & trend analysis
    • Country analysis & current events
    • Implementing ROI focused digital & social campaigns
    • Manage the digital marketing calendar
    • Execute campaigns across all digital channels
    • Manage the marketing budget and forecast to drive new customer growth
    • Develop and implement online customer acquisition and retention strategies
    • Analysing competitive markets and keeping up to date with relevant trends
    • Ensure brand alignment & integration of the customer journey online
    • Create regular performance reports & competitor analysis
    • Brief content creators if any content needs to be produced for campaigns



      The ideal candidate will have;

    • Experienced (4+ years) Digital Marketing in a similar position.
    • As an A-team player you will have done the following;
    1. Managed a budget in excess of $1m a year for digital ad spend.
    2. Consistently met and outperformed target CPAs.
    3. Been solely responsible for the success or failure of a campaign.
    4. Great industry achievements recognition by an employer (i.e. through record sales growth)
          • Strong organisational skills.
          • Ability to work collaboratively and independently.
          • Strong ability to analyse, improve & optimise campaigns from historical data.
          • Experience using:
          • Facebook Ads Manager & Business Manager. (Create Ad sets, build audiences, generate UTM’s)
          • Snapchat Ads Manager & Business Manager.
          • Google (Adwords, Power editor, Google shopping, Tag Manager, Google analytics)
          • EDM Campaign Marketing.
          • Shopify Plus.



          • 8am-4pm, Monday-Friday.
          • Being part of a great, close & fun team.
          • 40% staff discounts.
          • Competitive Salary (dependant upon experience) + Bonus’
          • Opportunity to be part of a rapidly growing brand!
          • Music playing in the office.
          • Working within a positive uplifting environment, with a fun & small team!
          • Room to grow with us!
          • Modern Black & White Luxe Office in Bella Vista.
          • Onsite allocated parking.
          • Very easy access to transport (1-minute walk to the bus stop directly outside, and/ or a 2-minute walk to the nearest train stations).


          APPLY NOW!

          To Apply, Please Email with: Your resume & a Cover Letter outline your applicable skills and experience for this position; including a few paragraphs (250 words maximum) which showcase your ability, achievements and your greatest marketing achievements to date.

          Indicate in subject heading 'Application: Digital Marketing Manager'.

          Please include both your Facebook and Instagram usernames.