My Bag


Digital Marketing Manager - Full time

Role: (Not limited to)

  • Further grow Babyboo Fashion into a global success story & a distinctive brand recognised globally!!
  • Social Media Sponsored Advertising; such as Facebook, Instagram, Snapchat & Youtube.
  • Implement digital strategies.
  • ROI analysis, & project implementation.
  • Identify opportunity areas for growth and optimisation
  • Responsible for understanding the customer's experience on the website, and working cross-functionally to design the strategy and execution of initiatives that will improve the customer experience
  • Liaise with existing and new affiliates / partners to drive referring traffic and customer acquisition.
  • Increase degree of marketing automation
  • Manage the marketing budget and forecast to drive new customer growth within guidelines
  • Develop strategies to increase interaction with Loyalty database and lead generation activities. (Database segmentation)
  • Develop and implement online customer acquisition and retention strategies
  • Email marketing; Analysing eDM performances and optimise engagement
  • Lead the implementation and management of performance campaigns; paid search, display, paid social and affiliate marketing for a sub-set of markets.
  • Work closely with internal and external tech resources to build out online marketing capabilities in order to improve effectiveness and efficiency of our campaigns and processes
  • Ensure brand alignment & integration of the customer journey online
  • Analysing competitive markets and keeping up to date with relevant trends
  • Brainstorming Social media growth strategies (Facebook, Instagram, Snapchat, Youtube, Tumblr, Pinterest).
  • Consumer insights
  • Competitor Website analysis
  • Liaising with external agencies
  • Weekly Google Analytics Reporting
  • Meta Descriptions and Keywords
  • E-commerce SEO, Adwords, Marketing softwares, Social Media expertise, etc.
  • Weekly reporting


  • Must have a minimum of 3 years marketing experience with a fashion/ beauty/ lifestyle brand or agency
  • Degree Qualified in marketing or related field
  • Strong organisational skills with the ability to manage & prioritise workload
  • Highly collaborative but able to work independently
  • Experience across SEO & SEM, email and affiliate marketing.
  • Experience managing social communities & paid campaigns
  • Experience in Shopify is desirable
  • A degree or equivalent in Marketing, Advertising or business qualification
  • A natural curiosity to analyse + improve
  • An ability to balance creativity + commerciality
  • Ability to work to deadlines in a fast paced environment
  • A flexible, approachable attitude with good problem solving skills
  • An excellent understanding of Babyboo Fashion as a brand, our tone-of-voice and aesthetics
  • Knowledge of Google Analytics and strong ability to draw meaningful conclusions from the data.
  • Proven successful experience with SEO and SEM
  • Strong analytical skills with an advanced knowledge of Excel
  • An understanding of the Babyboo Fashion customer + our relationship with them
  • Multi-task / multi-project + management abilities
  • Ability to finance and manage budgets and ROIs
  • Positive, motivated, with a desire to succeed + grow within the role and with the company
  • Exceptional attention to detail
  • Passion for Growth, & Seeing results
  • Weekly marketing meetings/ reporting


  • 40% staff discounts
  • Competitive Salary dependant upon experience + Bonus’
  • Weekly pay
  • Opportunity to be part of a rapid international expansion
  • Working within a positive uplifting environment, with a fun & small team!
  • Room to grow with us!
  • Modern & Luxe Office in Bella Vista with onsite parking

Sounds like you? Then what are you waiting for?

To Apply, Please Email with: Your resume & a Cover Letter outline your applicable skills and experience for this position; including a few paragraphs (250 words maximum) which showcase your ability, achievements and your greatest marketing achievements to date.

Indicate in subject heading 'Application: Digital Marketing Manager

Please include both your Facebook and Instagram usernames.